New US Short Code and Rogers CA Long Code Carrier Fees (Summer 2018)

Summer of 2018 will see some fee increases for outbound and inbound SMS & MMS – this is due to several US and Canadian carriers raising fees. Please see below for details and timeline.

US Short Code SMS Fees

AT&T has now joined Verizon, T-Mobile, and Sprint in charging short code outbound SMS carrier fees. On July 3, 2018, Twilio will begin charging for AT&T US Outbound Short Code SMS and MMS Carrier Fees.

On July 3rd, Twilio will also begin charging US Cellular Short Code Outbound SMS and MMS Carrier Fees.

Lastly, Twilio is consolidating Cricket and MetroPCS under AT&T and T-Mobile, respectively, reflecting their ownership status. This means that the price of MetroPCS short code outbound SMS carrier fees will decrease from $0.0075 to $0.0025, while the price of Cricket short code outbound and inbound SMS carrier fees remain unchanged at $0.0025.

Canada Long Code SMS Fees

Rogers Canada has introduced new inbound and outbound long code SMS carrier fees affecting all messaging customers. Starting on June 12, 2018, Twilio will begin charging a Rogers Canada Outbound Long Code SMS Carrier Fee of $0.006.

Staring August 1, Twilio will begin charging Rogers’ fee for inbound SMS sent from Rogers devices, also $0.006.

List and Schedule of New Carrier Fees:

 

New Price

Effective Date

Rogers Canada Long Code Outbound SMS Carrier Fee

$0.006

June 12

AT&T and Cricket Short Code Outbound SMS Carrier Fee

$0.0025

July 3

AT&T and Cricket Short Code Outbound MMS Carrier Fee

$0.003

July 3

T-Mobile and MetroPCS Short Code Outbound SMS Carrier Fee

$0.0025

July 3

T-Mobile and MetroPCS Short Code Outbound MMS Carrier Fee

$0.01

July 3

US Cellular Short Code Outbound SMS Carrier Fee

$0.0035

July 3

US Cellular Short Code Outbound MMS Carrier Fee

$0.01

July 3

Rogers Canada Long Code Inbound SMS Carrier Fee

$0.006

August 1

Using MaxPrice on your SMS to avoid unwanted costs

If you want to only send SMS that cost less than a certain amount, you can use our MaxPrice parameter in your API requests to Twilio. This allows you to specify the maximum price you are willing to pay for that SMS.

MaxPrice is an optional parameter, so if you do not specify it in your API requests, your SMS will be sent as usual and you will be billed the standard price for each SMS, including any applicable fees.

Please note, the MaxPrice limit is applied to the total cost of a message, not the per-segment price. (For more info about segments, see: What the Heck is a Segment?)

For more info about the MaxPrice parameter, see our API documentation for Sending Messages.

Questions or concerns?

If you have questions about these new fees, or how to implement MaxPrice, our Support team is happy to assist – you can reach us submitting a ticket through your Twilio Console. 

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