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Short Code Registry Updates to Support Enhanced Vetting and Monitoring

What is changing?

The Short Code Registry is making three primary updates on October 15:
1) Adding new data fields to enhance the vetting of common short code lessees (“CSC Registrants”), Content Providers, and Brand Clients
2) Defining and adding conditions for the leasing and assignment of Parked Codes
3) Defining and adding conditions for the leasing of Demo Codes.

New Data Fields for CSC Registrant, Brand Client, and Content Provider

Point of Contact Organization Legal Name
Name Organization Entity Type
Email Organization Physical Location Address
Phone Number Organization URL
Physical Address Organization FEIN


Why is it changing?

The Short Code Registry has been a trusted messaging channel for over twenty 

years. The updates to the Short Code Registry are designed to further protect 

consumers, and promote greater transparency through enhanced vetting and 

monitoring, which will ultimately benefit all messaging stakeholders.

What are the key dates associated with the changes?

On October 15, 2024, the Short Code Registry will be updated to include the 

additional required fields for CSC Registrants and Brand Clients, as well as with 

the requirements for Parked Codes and Demo Codes. To help CSC Registrants 

comply with the Short Code Registry changes, only codes that are newly leased or 

manually renewed on or after October 15, 2024, will be immediately required to 

provide the additional fields as part of those processes.

Existing codes that auto-renew will be subject to changes beginning on January 

15, 2025. Thirty calendar days prior to the existing leased code’s auto-renewal 

date, the Short Code Registry will send an email to the CSC Registrant notifying 

them of the auto-renewal date, as well as the requirement to provide the required 

fields for the short code (e.g., new fields for Brand Client and Content Provider).  

The Short Code Registry will begin sending the auto-renewal reminder emails out 

to CSC Registrants in mid-December 2024.  CSC Registrants and their Brand 

Clients will have a sixty (60) calendar day period after the auto-renewal date of the

code to provide the requisite fields. Those codes that are not updated with the 

requisite information within this timeframe will be subject to compliance 

enforcement and may be suspended or terminated.

Between the dates of October 15, 2024, and January 15, 2025, the registry offers a 

Grace Period for lessees to update their Brand Client Libraries and allocate Brand 

Client information to individual short codes. Bulk upload options are available to 

help expedite data entry.

What are the changes to Parked Codes and Demo Codes?

Parked Codes are codes that are leased but the CSC Registrant has not identified 

an associated Brand Client. Parked Codes are not active.  Beginning on October 

15, 2024, CSC Registrants will be required to indicate whether the code that they 

are leasing does not yet have an identified or successfully vetted Brand Client by 

indicating that the code is “Parked” during the registration process.  Parked Codes

will be subject to enhanced monitoring to ensure compliance.


Demo Codes are codes that may only be used for marketing, promotional, or 

testing purposes.  Demo Codes should never be assigned a Brand Client and will be

subject to enhanced monitoring to ensure compliance.  Beginning on October 15, 

2024, CSC Registrants will be required to indicate whether the code that they are 

leasing is intended for marketing, promotional, or testing purposes.

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