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How to ensure A2P 10DLC campaign data accuracy and consistency


The objective of the article is to provide guidelines for submitting campaign registrations with accurate and consistent data. It outlines best practices to ensure that campaigns meet certain standards and avoid rejection. The main points include maintaining consistency in brand names, website URLs, sample messages, and email domains.

A2P 10DLC Best Practices 


Best Practice Examples
Consistency in brand to be registered, website and sample messages If your brand name is Acme, your website is, but your sample messages say “Here’s your one-time passcode for logging into”, your campaign will be rejected
Consistency in sample messages and use cases If you register a marketing campaign, but sample messages say “Here’s your one-time passcode: 123456”, your campaign will be rejected
Consistency in email domain and company name If you register a brand as Twilio Inc, but you provide an email address with the gmail domain names, your campaign will be rejected. Note that this check only applies to large, well-known corporations that should have dedicated email domains
Make sure you submit real, working websites If you indicate that your customers opt-in to your messages via the website, but provide a website address that does not function, your campaign will be rejected
Make sure the brand you register is the actual brand that you’re sending messages for For ISV customers, if you register a brand with your own company’s information (e.g. a company that provides tech for dental offices), but actually send messages on behalf of your customers (e.g., individual dentist practices), your campaign will be rejected
Make sure you create as few duplicative brands and campaigns as possible Excessive brands with the same EIN and excessive campaigns with the same campaign attributes may be seen as high-risk and may result in campaign rejection
If you wish to send templated messages, please make sure to indicate the templated fields in sample messages with brackets, to help reviewers better identify which parts are templated For example, please write “Dental check due for [Mary Doe], Visit [] to schedule an appointment or call [123-456-7890]” 
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