How to Create a Branded Calling Instance – Twilio Support

Objective

Branded Calling self-serve from Twilio Console is available to both Direct and ISV Customers.

To comply / qualify for Branded Calling Customers must meet the below requirements:

Customers must have approved Customer Profile and Voice Integrity (for Basic Branded Calling) Trust Products within Trust Hub before submitting the Branded Calling Trust Product.
To qualify for Branded Calling, Customers must demonstrate a reputable track record of at least 6 months of active US outbound calling with no record of a traceback(s) that proves an Twilio Acceptable Use Policy violation(s).
Customers must be able to demonstrate clear and obvious brand ownership over the display name requested. At this time, Business Process Outsourcing customers (BPO) calling on behalf of third party brands are ineligible for Branded Calling.
Branded Calling cannot be used for illegal purposes such as to deceive or mislead customers.
Significant SIP 608 or 603 responses in your outbound calls are indicative of bad traffic profile and are subject to rejection. Please visit the Recommendations and Best Practices for Maintaining a Positive Caller Reputation page for more information.

All Branded Calling submissions are subject to Twilio approval.

For Branded Calling general and Display Name specific questions please see Branded Calling FAQ.

legacy Twilio Console

To create a Branded Calling instance:

Create a Business Profile in the Console's Trust Hub and submit for vetting.
Assign Twilio Phone Numbers in your account to the Business Profile.

Steps 3 and 4 are required for Basic Branded Calling but optional for Enhanced Branded Calling.
Create a Voice Integrity Trust Product instance on Trust Hub that is associated with your approved Business Customer Profile SID and submit for vetting (required for Basic Branded Calling).
Assign Twilio Phone Number(s) associated to your Business Profile to the Voice Integrity Trust Product created in step 3. You may assign numbers immediately before Trust Product approval.
Create a Branded Calling Trust Product on Trust Hub that is associated with your Voice Integrity Trust Product SID and submit for vetting. If using Enhanced Branded Calling, there is no association with your Voice Integrity Trust Product.
Assign Twilio Phone Numbers associated to your Voice Integrity Trust Product that you want branded to the Branding Calling Trust Product created in step 5. You may assign numbers immediately before Trust Product approval.

De-Provisioning Dependencies: to remove a number from a Primary Customer Profile or Primary Business Profile provisioning must be done in reverse.

Remove the Phone from the Branded Calling Bundle, then the Voice Integrity Bundle, then the PCP/PBP.