Are there special rules for running a group broadcast campaign?

Group broadcasting alerts are an effective way to quickly share alerts across a large group of end users. Common examples include campus alerts, weather alerts, traffic alerts, and breaking news alerts.

If you are looking to send public safety alerts through a Twilio short code, your use case must first be reviewed by Twilio. If accepted, you must complete the following two steps:

  1. After purchasing your short code, you must complete an additional form provided to you by the short code team.
  2. When building your short code application, you must include the following three paragraphs in your terms of service or end user agreement:

“These alerts not intended to replace any primary phone service, such as a traditional landline or mobile phone, that may be used to contact emergency services.

Alerts sent via SMS may not be delivered if your phone is not in range of a transmission site, or if sufficient network capacity is not available at a particular time; furthermore, within a coverage area, factors beyond the control of the user’s wireless carrier may interfere with message delivery, including equipment, terrain, proximity to buildings, foliage, and weather.

By agreeing to the terms of service, you acknowledge that urgent alerts may not be timely received and that the your wireless carrier does not guarantee that alerts will be delivered.”

Twilio can also provide sample compliant terms and privacy language for you to integrate into your legal content. You can incorporate these terms and the paragraphs above directly into your existing terms page. For more information, please contact your Account Manager.

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