A2P 10DLC Campaign Vetting Delays: Twilio cannot approve 10DLC Campaigns ourselves, and must rely on third parties who control our connections to carriers to sign off. These external processes are creating several week delays for our customers. We continue to escalate these issues and are working to reduce delays wherever possible. Further details will be shared in the Campaign Vetting Changes article as they become available.

Are there special rules for running a sweepstakes over a short code?

Yes. Carriers have special requirements for any sweepstakes program where end users enter, win, or otherwise participate by means of a short code. Customers wishing to run sweepstakes programs on a Twilio short code must complete an additional form provided to them by the short code team.

Furthermore, you must:

  • Ensure that the sweepstakes rules are available on your company’s or brand’s web page.
  • Provide Twilio with a printed copy of the sweepstakes rules by attaching the rules to your initial short code application or emailing them to shortcodes@twilio.com.

Rules for sweepstakes must include:

  • Effective dates of the sweepstakes.
  • A list of all states where participation in the sweepstake is available.
  • A list the Approximate Retail Value (ARV) of the prizes.

Lastly, the location of the rules must be listed in the Call To Action (e.g., web page, point-of-sale printed material, etc.).

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