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Are there special rules for running a sweepstakes over a short code?

Yes. Carriers have special requirements for any sweepstakes program where end users enter, win, or otherwise participate by means of a short code. Customers wishing to run sweepstakes programs on a Twilio short code must complete an additional form provided to them by the short code team.

Furthermore, you must:

  • Ensure that the sweepstakes rules are available on your company’s or brand’s web page.
  • Provide Twilio with a printed copy of the sweepstakes rules by attaching the rules to your initial short code application or emailing them to

Rules for sweepstakes must include:

  • Effective dates of the sweepstakes.
  • A list of all states where participation in the sweepstake is available.
  • A list the Approximate Retail Value (ARV) of the prizes.

Lastly, the location of the rules must be listed in the Call To Action (e.g., web page, point-of-sale printed material, etc.).

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