What is Spam labeling?
In the wake of increasing consumer complaints to the FTC of ‘too many unwanted calls received,’ call blocking and labeling algorithms have been put to work by the major wireless service providers to identify factors that may help to identify an incoming call as one you may or may not want to answer.
Warning labels take different shapes and forms across the top service providers based on the data provided by carrier-partnered 3rd party analytics companies. Each of the top carriers, AT&T, Verizon and T-Mobile all offer a free service to block calls identified in the highest risk category by their 3rd party analytics. As such, calls identified as Scam, Scam Likely, Fraud Risk, or Potential Fraud (the exact terminology varies across service providers) can be labeled spam or blocked before ringing into the consumer or sent straight to voicemail.
What is Voice Integrity?
Previously Twilio encouraged customers to Register their numbers in http://freecallerregistry.com/ however Voice Integrity Trust product is a new offering alongside of the Shaken/Stir and CNAM Trust products that will let let customers register their phone numbers through Twilio in order to make sure they are not mislabeled as spam.
The product is currently in public beta. As part of public beta, customers are able to register their Twilio phone numbers via Trust Hub which will then register them with the analytic vendors responsible for running spam labeling algorithms on ATT and TMO.
Support Documentation :
Is registration to Voice Integrity better than and different from registering to freecallerregistry.com?
Voice Integrity is better than registering to freecallerregistry in the following ways:
Voice Integrity leverages strategic and proprietary partnerships with analytic vendors which will result in better and faster results than freecallerregistry.com
Voice Integrity lets the customers automate the process of registering Phone Numbers through REST APIs, as opposed to freecallerregistry.com which is a static web form.
How many Voice Integrity bundles can be created per account?
Multiple Voice Integrity bundles can be created per account. Customers may want to create one Voice Integrity bundle per use-case or per department. For example - One Voice Integrity bundle for Uber Driver and another one for Uber Lost and Found.
Is Voice Integrity free?
Yes, it's free for now.
How is Branded Calling related to Voice Integrity?
Voice Integrity is a pre-requisite for Branded Calling. More information about Branded Calling here:
Which countries is this product available in? Are there any plans to expand to other countries?
Currently this is only available in United States. Plans to expand to other countries is still in discovery and will be updated when available.