Starting on June 1, 2023, we will be introducing pricing tiers for SMS routes in the United Kingdom, Australia, Mexico, Germany, Italy, Brazil, and France Outbound Long Code. These new pricing tiers will allow Twilio customers to see a decrease in their incremental per message rate and will see immediate per message pricing benefits as their monthly SMS volume grows.
Whether you are a multi-billion dollar enterprise or setting up a messaging solution for your start-up in your home office, we believe that pricing transparency is critical and that every company should see financial benefits from growing their messaging volume with Twilio. Our aim is to be the trusted, global customer engagement platform and these updated tiered prices reflect our effort in providing fairly priced and transparent global messaging services.
Who is impacted by these pricing changes?
Notice: All customers who are locked into a fixed price within their active contract will not be impacted by these new pricing tiers and will not see changes in their per message rates.
Customers who will start to see changes to their pricing starting on June 1st consist of:
- Customers who are not under contract.
- Customers who are under contract with list pricing or those who have a percent-off-list price structure in their contract.
- Customers under contract with percent-off-list will leverage the lower tier pricing thresholds. The percent-off-list discount will be applied based on customer volume within the month.
New Pricing Tiers
There is no action required on any customer's part as these changes will be applied automatically, as applicable, starting on June 1, 2023.
Per monthly message volume is aggregated and priced separately based on distinct sender type.
United Kingdom SMS Outbound Longcode
Messaging Volume/Month | Price per Segment |
0 - 25,000 Messages | $0.0420 |
25,001 - 90,000 Messages | $0.0412 |
90,001 - 185,000 Messages | $0.0395 |
185,001+ Messages | $0.0386 |
Australia SMS Outbound Longcode
Messaging Volume/Month | Price per Segment |
0 - 20,000 Messages | $0.0515 |
20,001 - 75,000 Messages | $0.0505 |
75,001 - 150,000 Messages | $0.0484 |
150,001+ Messages |
$0.0474 |
Mexico SMS Outbound Longcode
Messaging Volume/Month | Price per Segment |
0 - 20,000 Messages | $0.0515 |
20,001 - 75,000 Messages | $0.0505 |
75,001 - 150,000 Messages | $0.0484 |
150,001+ Messages | $0.0474 |
Germany SMS Outbound Longcode
Messaging Volume/Month | Price per Segment |
0 - 15,000 Messages | $0.0940 |
15,001 - 40,000 Messages | $0.0921 |
40,001 - 85,000 Messages | $0.0884 |
85,001+ Messages | $0.0865 |
Italy SMS Outbound Longcode
Messaging Volume/Month | Price per Segment |
0 - 15,000 Messages | $0.0927 |
15,001 - 40,000 Messages | $0.0908 |
40,001 - 85,000 Messages | $0.0871 |
85,001+ Messages | $0.0853 |
Brazil SMS Outbound Longcode
Messaging Volume/Month | Price per Segment |
0 - 20,000 Messages | $0.0599 |
20,001 - 65,000 Messages | $0.0587 |
65,001 - 130,000 Messages | $0.0563 |
130,001+ Messages | $0.0551 |
France SMS Outbound Longcode
Messaging Volume/Month | Price per Segment |
0 - 15,000 Messages | $0.0798 |
15,001 - 50,000 Messages | $0.0782 |
50,001 - 95,000 Messages | $0.0750 |
95,001+ Messages | $0.0734 |